From the US Dairy Export Council
Milk has been losing share to the juice business for years, so it’s about time the dairy industry took some of its market back. Danone Group is doing that with Danao, a juice drink that contains 20% milk. The product is available throughout Europe, and last fall it was introduced in China to a resounding success. These juice/milk drinks have less acidity and are more nutritious than regular juices. In addition, the product can be kept unrefrigerated for up to six hours, providing the portability that on-the-go consumers desire.
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