Wednesday, July 05, 2006

43. Danao Fruit Drinks

A delightful combination of milk and juice that I'm astonished hasn't hit the states yet. I first discovered it during a laundry/supermarket break just outside Mont Saint Michel in northern France and then looked for it every other place we went. The Straw/Orange/Banana flavor was like drinking heaven. So good in fact, it's hard to say what was more amazing: Mont Saint Michel itself (below) or Danao.

From the US Dairy Export Council
Milk has been losing share to the juice business for years, so it’s about time the dairy industry took some of its market back. Danone Group is doing that with Danao, a juice drink that contains 20% milk. The product is available throughout Europe, and last fall it was introduced in China to a resounding success. These juice/milk drinks have less acidity and are more nutritious than regular juices. In addition, the product can be kept unrefrigerated for up to six hours, providing the portability that on-the-go consumers desire.


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